Welbeck Health

From five fragile WordPress forms to one secure Rails portal—bookings, files, and brand-specific flows in a single place.

Why they called us

GPs were spending up to 7 minutes per private-hospital referral—delay that compounds across hundreds of daily cases.

Five separate micro-sites, each with its own look and login, confused patients and partners.

Insurers and receptionists re-typed PDF referrals into the EMR.

Security controls hadn’t kept pace with newer data-privacy standards, and an upcoming compliance review was looming.

Welbeck wanted a single, role-aware portal that felt trustworthy on mobile and could grow into full timeslot booking later.

One clean flow that adjusted to role (GP, insurer, patient) and auto-brands by clinic URL.

Single sign-on, encrypted uploads, full audit trail—passes internal GDPR checks.

Centre / service / role permissions controlled from an admin panel—no code releases required.

Files and form data land directly in the hospital’s core system; alerts fire only on exceptions.

Automated test & deploy pipeline keeps updates under 10 days without downtime.

We don’t publish the underlying tech stack for security reasons—ask in a private call if you need details.

Target: cut referral request flow to < 3 min, sunset all legacy sites by Q2.

Clickable prototype in week 2; backend hooks running in week 3, so clinicians could test early.

Logo & palette automatically swapped for each clinic—one codebase, unlimited clinics.

69 person-days mapped across 13 weeks; two feedback gates baked in, zero surprise overages.

< 3 min~7 min (est.)↓ 56 %

Avg. GP referral time

0 %100 %Eliminated

Manual PDF handling

014Resolved

Open security findings

Healthcare UX can move fast if security and branding are configuration, not code.

When branding and security are configuration, not custom code, private-hospital UX can move as fast as start-ups.

[Need to replace a patchwork of forms with one role-aware portal? Let’s map the fastest path off legacy.
Book a 30-minute scoping call