# Welbeck Health

From five fragile WordPress forms to one secure Rails portal—bookings, files, and brand-specific flows in a single place.

- UX & UI
- Role-aware Portal Design
- Secure File Handling
- System Integrations
- Administration Panel
- Continuous Deployment

## Why they called us

### Referral drag
GPs were spending up to 7 minutes per private-hospital referral—delay that compounds across hundreds of daily cases.

### Fragmented UX
Five separate micro-sites, each with its own look and login, confused patients and partners.

### Manual triage
Insurers and receptionists re-typed PDF referrals into the EMR.

### Security update
Security controls hadn’t kept pace with newer data-privacy standards, and an upcoming compliance review was looming.

Welbeck wanted a **single, role-aware portal** that felt trustworthy on mobile and could grow into full timeslot booking later.

### Responsive portal
#### Ruby on rails
One clean flow that adjusted to role (GP, insurer, patient) and auto-brands by clinic URL.

### Secure login
Single sign-on, encrypted uploads, full audit trail—passes internal GDPR checks.

### Config engine
Centre / service / role permissions controlled from an admin panel—no code releases required.

### File & data bridge
Files and form data land directly in the hospital’s core system; alerts fire only on exceptions.

### Continuous shipping
Automated test & deploy pipeline keeps updates under 10 days without downtime.

_We don’t publish the underlying tech stack for security reasons—ask in a private call if you need details._

## Approach that mattered

### Outcome-first KPI workshop
Target: cut referral request flow to < 3 min, sunset all legacy sites by Q2.

### Design-then-wire sprints
Clickable prototype in week 2; backend hooks running in week 3, so clinicians could test early.

### Brand-by-URL
Logo & palette automatically swapped for each clinic—one codebase, unlimited clinics.

### Transparent resourcing
69 person-days mapped across 13 weeks; two feedback gates baked in, zero surprise overages.

## Early impact

< 3 min~7 min (est.)↓ 56 %

Avg. GP referral time

0 %100 %Eliminated

Manual PDF handling

014Resolved

Open security findings

## Lasting Takeaway

Healthcare UX can move fast **if security and branding are configuration, not code.**

When branding and security are **configuration, not custom code,** private-hospital UX can move as fast as start-ups.

[Need to replace a patchwork of forms with one role-aware portal? Let’s map the fastest path off legacy.  
Book a 30-minute scoping call